Morris Future Marketing: How AR, VR, and AI Are Changing Marketing

The Power of AR, VR, and AI in Marketing

Augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are changing how businesses market their products. AR lets customers see digital images in the real world, such as trying on clothes through a phone camera. VR creates full digital environments where users can experience products in a virtual space. AI helps companies personalize ads, predict what customers want, and improve online interactions (Patel et al., 2024). These technologies make marketing more interactive, helping businesses connect with their audiences in new ways.

How AR, VR, and AI Have Changed Over Time

AR, VR, and AI started as tools for gaming and entertainment, but now they play a big role in marketing. AR was first used in mobile apps and social media filters, and now companies use it for virtual product trials. VR has moved beyond video games and is now used for virtual shopping and brand experiences. AI, which once focused on automation, now helps companies understand customer behavior and improve digital interactions (Patel et al., 2024). Research from IEEE explains how AI and AR/VR work together to improve advertising and make marketing more effective (Patel et al., 2024). As these technologies keep evolving, they will continue to shape how businesses promote their products (Forbes Business Council, 2023).

Using Multimedia and Digital Formats

To make my webpage more engaging, I have included images, videos, and interactive elements. A video explains how AI, AR, and VR work in marketing, while infographics highlight important trends. Interactive elements allow users to see real-world examples of these technologies in action, such as how AR enhances online shopping experiences.

Ethical Use of Online Content

It is important to use online content in a responsible and ethical way. My research is based on trustworthy sources, such as IEEE and Forbes, with proper citations to give credit to the original authors (Patel et al., 2024; Forbes Business Council, 2023). The multimedia used on my site is either open-source or used with permission to ensure proper usage.

This website reflects my knowledge as a communications professional and helps establish my brand in digital marketing. By combining well-researched content with interactive elements, Morris Future Marketing provides valuable insights for businesses looking to use AR, VR, and AI in their marketing strategies.

References

• Patel, H., Ukani, M., Kavathiya, M., & Kumar, Y. (2024). Comprehensive analysis of artificial intelligence in virtual reality and augmented reality. IEEE Xplore. https://doi.org/10.1109/UPCON59197.2023.10434866

• Forbes Business Council. (2023). What is the future of marketing in 2023? Retrieved from [https://www.forbes.com/councils/forbesbusinesscouncil/2023/01/31/what-is-the-future-of-marketing-in-2023/)

• Google AI. (2023). How artificial intelligence is transforming advertising. Retrieved from https://ai.google

• Smith, T. (2024). Bankruptcy judge rejects the Onion’s bid for Infowars. NPR. https://www.npr.org/2024/12/10/nx-s1-5224170/infowars-alex-jones-the-onion-bankruptcy-judge

• Baran, S. J. (2024). Introduction to mass communication: 2024 release. McGraw-Hill US Higher Ed ISE.